Some insights on understanding Russian audiences
CNN interview on luxury brands in emerging markets.
Some good news about the results of the XL rebrand
We invite you to an open brand engagement seminar
Join us – we’re looking for a new business team member

Insightfull books:
Blink, M Gladwell
A whole new mind, D Pink
Convergence Culture, H Jenkins
Freakonomics, Levitt & Dubner
Citizen Brand, M Willmott

Mail-order chicken is probably the strangest, funniest charity related website we’ve come across.
LINK TO SITE>>

Aaron gave a presentation about global brand development trends and the importance of social relevance in Kiev
LINK TO PDF >>

Article
Locating the big Russian soul
We have seen a lot of projects in Russia in the last four years, and have learned to appreciate the subtleties of this market. In a recent article for Brand Strategy Magazine Aaron writes about the cultural significance behind the Russian and Ukranian flamboyant nature which is often largely misunderstood, even patronised, by marketers in the West.
READ THE FULL ARTICLE ON OUR WEBSITE >>

News
Luxury brands and emerging markets on CNN
Emerging markets are highly sought after by western luxury brands, but the branding game in these markets is more complex than it may seem. These markets are far from monolithic and many luxury brands will not be able to rely purely on their western heritage. Uri spoke briefly on the subject to CNN business news.
WATCH THE VIDEO ON YOUTUBE >>

News
XL soars
Last issue we told you about the launch of the XL rebrand. We are delighted to say that a mere couple of months from the launch, sales have gone up 100% compared to the same time last year. This achievement shows that when your brand identity authentically reflects who you are, your brand is perceived as more credible, relevant and differentiated.
READ THE FULL PRESS RELEASE ON OUR WEBSITE >>

Coming up
Join our open brand engagement seminar
Following her article from our winter newsletter. Gillian will be giving a free seminar on cultural development based on the vision and direction of your brand.  Companies often find that their brand and company culture are not in sync.  The seminar will discuss how you can develop programmes that will facilitate employees to integrate the brand into their daily work with customers and each other. By focusing on the human elements of change you connect individuals to the purpose and identity of the wider organization, you create direction and meaning for what employees do, and build motivation and action towards your vision.
Time: June 22, 2007  10:00-1:00 (lunch included)
Location: Brandinstinct, 4.03 The Tea Building, 56 Shoreditch High St. London, E1 6JJ 
TO REGISTER EMAIL MARC JONES >>

Work with us
New business person needed
We’re looking for a new business person to help us develop our markets across the UK and Europe. You should have at least 5-years experience, and an ability to work with senior-level management. Full position details on our site. 
RESPOND WITH INTEREST TO PEOPLE@BRANDINSTINCT.COM >>