Cultural narratives as an agent of corporate change

Advanced narrative marketing seminar – done. Next: Brand engagement

Award for Smart packages

Grace tea range launches

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Article
Using narratives as an agent of change for people and organisations
Company cultures are made up of accepted patterns or ‘ways of doing things’. These patterns should not be confused with operational systems, but are derived from the way all employees go about their daily activities. This short paper explains our view on how cultures are formed and how we can use narratives to help develop cultures and brands.
READ THE FULL ARTICLE ON OUR WEBSITE >>

News
Smart wins the Pentawards worldwide packaging design award
We are excited to tell you that our packaging design for the Smart super premium plaster range won a silver award in the Pentawards worldwide packaging design competition. The design allowed Veropharm, the Russian retail pharmaceutical giant, to keep a 40% premium over international brands without cannibalising their standard private label.
READ THE FULL PRESS RELEASE ON OUR WEBSITE >>

News
Grace! Tea range launches in Ukraine
The Grace! premium tea range has been launched in Ukraine. Brandinstinct created the brand identity and packaging design for the entire range. Vostorg, the company behind Grace! is a key FMCG player in the Ukrainian market. Grace! brings a fresh and innovative concept to the tea category, speaking to upwardly mobile young Ukrainians – so far served mostly by coffee brands.
MORE ON OUR WEBSITE >>

Coming up
Narrative marketing seminar over, brand engagement seminar coming up
Our thanks goes out to the attendees of our Advanced Narrative Marketing seminar, and especially to those arriving from abroad.
Coming up in the new year, due to its popularity, Gillian Garner will repeat her Brand Engagement seminar.
Companies often find that their brand and company culture are not in sync. The seminar will discuss how you can develop programmes that will facilitate employees to integrate the brand into their daily work with customers and each other.
Intrested? Drop Marc Jones an email  >>