Rebranding MTS, a 70 million sub giant in Russia.

Aaron Shields looks at brand portfolio management.

We share one of the tools we
use when creating brands.

Update of some recent work

On the hunt for senior talent

Presentations:
M L King - I have a dream
L Lessig - Free culture
A Gore - Global warming
S Jobs - Introducing the mac
K Robinson - Being creative

This short animated presentation demonstrates what would happen if Microsoft redesigns the iPod box.
LINK TO MOVIE >>

Brands and terminal values, based on Milton Rokeach.
LINK TO PDF >>

Case Study
A brand that mirrors Russia itself
Weve revamped the new brand for Russias largest mobile telecom provider. MTS has over 70 million subscribers in Russia and neighbouring countries. We are pleased to have worked with MTS and their impressive mix of agencies and partners who showed creativity, daring, and professionalism in bringing these solutions to life. You can read more about this project in the press release.
VIEW THE FULL PRESS RELEASE ON OUR WEBSITE >>

Staying trim in times of plenty
As sure as day follows night, when marketing budgets are ample, the number of brands in a portfolio will swell. Marketers just cannot seem to help themselves: when given larger budgets, they will create new brands. Likewise, the recent trimming of budgets has precipitated a culling of sub-brands as we aim to get more mileage out of fewer brands. In the end, this culling is usually a good thing Now that marketing budgets are once again on the rise, CEOs and marketing directors must regulate the proliferation of brands in order to encourage effective resource management.
DOWNLOAD FULL ARTICLE AS PDF >>

Recent Work
Busy Bees
This is an exciting growth period for Brandinstinct. Over the last year weve been getting better and better projects. We launched NO1, a mobile brand for Eurpoe's largest retailer, Carrefour, in Belgium. We named Swarovskis new Lovelots range. Russian bank MBRD launched a family of co-branded credit cards we created. Russias most successful pharmacy 36,6 launched a new private label, packaging included. Cracker, a new juice brand we created from strategy to packaging has been quickly snatched by both Asda and Morrison’s. We've also worked on a variety of BTL initiatives with the world's largest office supplies company, Rexel. Expect more thrilling adventures soon.

Head hunter
Looking for VPs & top managers
Our clients are looking for senior people to head up some important roles. We are looking for an investment banker to develop a fund related to the property industry. The fund is in China, so relocation will be required. We are also looking for a VP of marketing to head up the marketing function for a Russian fashion retailer. The position would require moving to a city in the south west of the country. Lastly, we are looking to build a team of senior VPs and presidents to grow a group of companies. It is a diversified group with interests in property & manufacturing located in Saudi Arabia.
RESPOND WITH INTEREST TO PEOPLE@BRANDINSTINCT.COM >>