Going beyond internal advertising: Brandinstinct partner Gillian Garner on the appreciative inquiry method

Joining the mile-high club:
Re-branding the XL leisure group

Launching Cracker drinks – the birth of a new premium juice category

Blogs for the new year:
PSFK's trend watch
Chris Anderson’s long tail Pingmag’s design from tokyo
Dan Pink's whole new mind
Josh Rubin's cool hunting

We Feel Fine is a web-art installation that lets you peek at the mood of the blogosphere through some fantastic information and interface design.
LINK TO SITE>>

An introduction to brand architecture.
LINK TO PPT >>

Recent work
Soaring with XL
We have recently helped XL, the UK based travel and leisure group, relaunch their brand. In an industry split between cheap fares with a travel experience that cuts every possible corner and expensive fares that include various perks that don’t justify the price-tag, XL offers an alternative. Sure, having an aircraft as a canvas is a designer’s dream, but when XL approached us, we knew we wanted to create something truly special – A brand that can leverage their dedication to customer experience
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Article & Case Study
Using Appreciative inquiry for internal branding:
going beyond internal advertising
People need more than instruction to make changes to their normal patterns and routines. Essentially what we are asking of people, when we try to align internal culture with the brand, is to share our values, share our vision and act within it. Internal branding aims to develop this cohesion. Appreciative inquiry (AI) is an approach which can be utilised to maximise employee brand engagement, whether setting a new direction or needing to boost your current brand.
DOWNLOAD THE FULL ARTICLE PDF ON OUR WEBSITE >>

Recent work
Shaking up the ambient juice category
We’ve just launched the first Cracker Juices range which is now available at Asda and Morrison’s. We were commissioned to create the brand strategy, identity and package design for their new range of premium ambient fruit juices. We found the team at Cracker Juices’ enthusiasm to bring health and delight through nourishment, to all levels of society contagious, and their decision to contribute 10% of the profits to plant fruit trees in Africa inspiring. Our challenge was to bring the unique character of our client into the brand, while creating a new position in the Ambient Juice category.
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Head hunter
Brand manager needed
A dynamic Romanian media client is seeking a brand manager to join one of their television channels. The applicant should be an experienced brand manager, with a minimum bachelors degree (MBA a plus) and a strong foundation in the core aspects of marketing including advertising, research, consumer behavior and strategy. The role will require cross-functional collaboration with production, advertising, PR, R&D, research, procurement and finance.
The candidate will be highly creative, analytical, entrepreneurial and a good communicator. Competitive salary and benefits package.
RESPOND WITH INTEREST TO PEOPLE@BRANDINSTINCT.COM >>