You’ve simplified your portfolio, now what?
NCCMH guidelines launch
Narrative Marketing Seminar
Welcome Ian Dunlop

Meaningfull information design

Gap minder
Imagining the tenth dimension
Art & Culture
Market map
Flowers on amazon

Photosynth. Who’d have thought that Microsoft would come up with  a visually stunning use of photographic meta-data? Photosynth constructs 3D models from different photos of the same objects taken by different people at different times.
LINK TO SITE>>

If you missed our brand engagement seminar, you can still enjoy Gillian’s presentation.
LINK TO PDF >>

Article
Consolidation is such sweet sorrow
Alright, you have identified that you want to shrink the number of brands in your portfolio in order to gain cost efficiencies and create more clarity for the customer. Furthermore, senior management are on board and have given you the green light for the plan. How in the world do you sell this to the teams that gave birth to these brands? How do you avoid dashing their hopes? How do you get them to believe switching their emphasis to your parent brand will do them good? Aaron Shields explores the organisational complexities of consolidation aftermath.
READ THE FULL ARTICLE ON OUR WEBSITE >>

News
New NCCMH guidelines identity rolls out
We were appointed by the National Collaboration Centre for Mental Health (NCCMH) to design a series of book covers for its clinical guidelines. Quickly, this simple design project evolved into strategic identity redevelopment to visually unify NCCMH’s various customer channels and publications.
READ THE FULL PRESS RELEASE ON OUR WEBSITE >>

Coming up
Brand engagement seminar a success, Narrative marketing seminar coming up
We wish to thank everyone who attended our first and second brand engagement seminars (yes, due to high interest we had a second session in July).
Our next seminar, coming up this autumn, will focus on Narrative Marketing – how brands tell stories, how those stories interact in the market and how you can differentiate your brand by using these understandings. It will be led by Uri Baruchin.
Interested? Drop Marc Jones an email.
TO REGISTER EMAIL MARC JONES >>

Welcome
Ian Dunlop joins the Brandinstinct team
Advertising veteran Ian Dunlop has joined us. Ian was formerly Global Brands Director at Grey handling projects for multinationals in China.
Ian has jumped all over the planet to grow great brands. His global view perfectly complements our highly international team and his advertising expertise will take us in new and exciting directions.
Ian will join the Brandinstinct team in August and take on the role of increasing the agency’s profile among first tier clients across Europe, Asia and the Middle East.