Gillian Garner on using brands to shape culture

A new voice for Budapest Bank

Pasta Pagani finding the emotional within the functional

A new property giant in Saudi

A new book for the king of Russian vodka

Our new website

Great TED presentations:
Stroke of insight
Schools kill creativity
Things lost in fire
Institutions vs. collaboration
Tragedy of suburbia

We can all relate to Lev's story of distraction. Note just how much stuff he gets done along the way.
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Article
Shaping corporate culture with your brand, bringing your people and your brand together
Branding has a vital and major role in getting your people working together towards a shared vision. A brand strategy is not just about marketing a product or service. It is a statement about the company, what it values and what it aims to achieve. A brand strategy has much wider application than communication & design activities. In order to get maximum benefit, a brand strategy needs to steer all customer touch points, including how employees and customers interact.
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News
A new authentic voice for Hungarian banking
Budapest Bank, GE Money’s Hungarian member, has recently launched their new brand, with strategy, identity and a brand engagement programme. We facilitated a brand strategy process that bloomed into an ambitious branding programme, closely knit with corporate culture, that has already made a significant impact on Budapest Bank’s business. An impact that became apparent even before the launch of the identity.
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News
Pagani: Functional is the new emotional
Pagani is a top 10 Italian pasta player globally and they are the number two European player in the Corporate B2B market. Pagani’s focus is creating tailored products for companies that either use them as an ingredient or sell them under a private label. We admit it, at the beginning we found the combination “B2B pasta” a little hard to get our heads around. However, once we entered the client's  world, we discovered exactly how emotional seemingly functional values can be.
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News
Creating a new property giant in Saudi
Al Rajhi is a multi-billion-dollar, family-owned group of companies covering industries from banking to agriculture and heavy industry. Sheikh Suleiman Al Rajhi made the decision to enter into the property development market and we were asked to develop the marketing strategy and brand communications.
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News
A new book for the king of Russian vodka
Our team have designed a new book on vodka to promote the Russian Standard brand. The 130-page book details the history of vodka in Russia and promotes old favourite drinks along with new imaginative ways to use vodka. Payam Sharifi, creative director at Russian Standard worked with our team as the editor and creative lead for the project managing the rollout across Europe and America.
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News
We have a new website
We recently launched our new website which contains many images of our recent work, as well as a blog with longer case studies and articles. We hope you'll like it and would love to hear what you think about it.
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