Repositioning Indian global luxury brand Saffronart

A new retail experience for Say telecom stores in Romania

Ian Dunlop on the origins of long-lived brands

The interactive installation "I Want You To Want Me", by Jonathan Harris and Sep Kamvar, commissioned by the Museum of Modern Art, for their "Design and the Elastic Mind" exhibition.
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Uri Baruchin’s article on understanding Marketing plots
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News
Changing the artworld landscape with passion
Saffronart is the leading auction house worldwide for Indian modern and contemporary art. Growing as a global business the company was looking for a brand that will differentiate it from the competition as well as position it firmly as a global luxury brand. Brandinstinct created a brand borrowing from old and new concepts of India as well as tapping into a new way of talking about art, and the distinctive character of Saffronart as a young company of people who came into the art world out of a genuine passion for art.
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News
Commerce meets culture for Say retail experience
Through experience innovation, this project proves design can elevate  volume led sales strategies to stay human and bring your brand to life. Last year, MCS Communications invited Brandinstinct to lead the design of a major retail telecom concept for Romania. The new brand, ‘Say’, opens in 60 premium locations across the country. The Say store offers a warm, welcoming environment and presents a versatile offering in a very limited space. It also maintains clarity and order, helping people find what they want within the abundance of products and special deals.
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Article
The origins of long-lived brands 
Ian Dunlop looks at  the role of values in long-term brand success and  some fundamental differences between communications and strategy focused branding approaches.
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