Uri Baruchin on marketing plots

Aaron Shields and Gillian Garner on the year ahead

GreenIndex: ground-breaking environmental lableling

OZO:  New alternative transport brand

Legendary designer Philippe Stark spoke at the last TED about the big question “Why design?”
LINK TO SITE>>

Article
Marketing plots – learning from the stories about the stories
Brand narratives don’t exist in a vacuum, they exist in the marketplace together with other stories. The dialectic interaction among different stories influences the stories told and the way audiences perceive the marketplace. Recognising the resulting marketing plots can be used to glean insights and inform brand strategy. Uri Baruchin introduces this useful concept.
DOWNLOAD THE FULL ARTICLE FROM OUR WEBSITE >>

Article
The road ahead
Thanks to tectonic movement in the markets, the year ahead will likely see a tightening of belts and a shift from market expansion and awareness building, to increasing customer loyalty and return on investment. Whilst developing markets are likely to continue to rocket ahead, mature markets will respond by rationalising brand portfolios, questioning the effectiveness of communications, demanding more innovation from their brands and taking on more change programmes. Brandinstinct partners Aaron shields and Gillian Garner shed light on what to expect in 2008. 
READ THE FULL ARTICLE ON OUR WEBSITE >>

News
GreenIndex: a revolution in environmental FMCG labelling
Brandinstinct has recently helped GreenIndex launch their revolutionary environmental FMCG labelling brand. GreenIndex is an initiative aiming to promote sustainable business, through consumer accountability. While there are many competing labelling schemes in environmental arena, GreenIndex’s methodology is the only one taking a holistic approach, with a specially developed formula that considers means of production, packaging and transport.
READ THE FULL PRESS RELEASE ON OUR WEBSITE >>

News
OZO: alternative transport
OZO is a new alternative transport company specialising in small electric vehicles for business and recreational activities. No one knows what the future of transport will look like, but it everyone knows it will look different than what it is today. In response, the design team at Brandinstinct created a future-oriented emblem with a rich mix of modern forms in the graphic identity that can change with the times.
READ THE FULL PRESS RELEASE ON OUR WEBSITE >>

Coming up
Brand engagement seminar coming up. Waiting list still open
Join guests from Citibank, Barclays, Schroders and Hertz.
On February 29th, Gillian Garner will repeat her successful Brand Engagement seminar. Companies often find that their brand and company culture are not in sync. The seminar will discuss how you can develop programmes that will facilitate employees to integrate the brand into their daily work with customers and each other.
Intrested? Drop Marc Jones an email  >>